The Search Engine Optimization (SEO) world is considered to be on the move 24/7. Which can make it difficult to think of SEO best practices. But there are some that have stood the test of time. There is a good chance you will uncover something new each time you dive in. With that being said, some SEO best practices are timeless and do not budge no matter how many changes and updates we see in the SEO world. 

By making SEO essential when looking to ensure a higher ranking for your website you can greatly impact your performance online. Something that can help you create the perfect base, on which you can later build a house or a stadium. Just keep in mind that the stronger your base is, the easier it will be for you to build a stable structure on top. 

To ensure you get started on the right side of Google and other search engines, we’re offering you SEO best practices.

Page Speed

The first impression you make is crucial, it does not matter if it is in person – or via a screen. Imagine sitting at your desk staring at a slowly loading website page – draining every little ounce of patience you have left for the day. Chances are you will hit back and choose another website, or run a new search to help you find the right (quick) fit. 

We live in a time and age where every second matter, which is why we cannot go around waiting for webpages to load. It will not matter how accurate or insightful the information is, the searcher and Google will cut you away from the top-ranked list. 

To ensure you make the ideal first impression, we suggest you ensure your website speed is spectacular – and matches well with insightful and rich information. 

User Experience

Google is a natural third party that only focuses on one thing, and that is to ensure that every visitor is satisfied with the result offered. In simple words, websites that offer a less than satisfactory UX (user experience) will be kicked to a lower rank. 

To help ensure you offer a great user experience you start with a quick load, an appealing layout, detailed and well-portioned information, visuals to carry the message, and an easy-to-navigate setup.

Google relies on the following factors to help determine if your website is providing a great user experience or not: 

  • Bounce Rate – The number of visitors that left after taking a look at a single page.
  • Click-Through Rate – The number of visitors that came to your website using an organic search. 
  • Dwell Time – How long do visitors stay on your website from the first click to the last. 

Mobile Adaptability & Responsiveness

Websites that do not offer a smooth mobile layout and responsiveness are considered a huge failure. Keep in mind that 50.88% of traffic comes from mobile phones, which is why your website must offer an exceptional experience to these users. Today, smartphones and tablets are more common than desktops and laptops. Meaning you must ensure a perfect view regardless of the device your visitor is using. 

Google takes mobile adaptability and responsiveness into consideration when ranking your website. This is enough information for you to get started on the matter. Keep in mind the user experience you offer makes a lasting impact. So, make sure users are able to click on buttons, read the text, and easily navigate on every device. This is a key element moving forward when it comes to SEO best practices.

Quality of Links

There are three different types of links, and Google considered the quality of each and every one of them. These are: 

  • Outbound Links: Links that point directly to your website – mostly embedded on other websites.
  • Inbound Links: Websites that you have linked to using content posted on your website.
  • Internal Links: The way your website links are connected.

Before you start on the matter, keep in mind that quality is more important than quantity – and you must ensure a high number of inbound links. Proving to google that you are a trustworthy source. One that offers quality results that users will find insightful. 

Similarly, you must link to quality websites making sure Google understands that you only recommend quality information on your website.

Lastly, it is crucial that you have a great number of internal links, so you can keep your users captivated every step of the way. The longer visitors stay and browse around, the larger the positive impact you make on Google. 

Content Optimization

The content you post on your website has a straight impact on your ranking. As content is considered to be the biggest ranking factor Google considers before placing you in ranking order. However, that does not mean you can write anything and expect Google to appreciate your efforts. 

You need to ensure the content you share rates highly in Google’s organic results. For that to happen you need to create content that targets important keywords based on your niche. Keep in mind that overkilling using keywords will only bring you down. You need to use relevant keywords and offer quality content to ensure you are ranked well. To help you get started we have listed down a few things you should consider: 

  • Keyword Targeting
  • Social Media Integration
  • Internal Linking
  • Use of Videos and Images
  • Headings Targeting Keywords

Secure Sockets Layer

Secure sockets layers commonly referred to as SSL security is something Google considers a great deal when ranking your website. Keeping in mind secure websites receive private information, and using a secure manner, and ensure visitors’ safety at all times. These websites are marked with an “s” at the end of “HTTP”, showing them as an SSL secured website.

Getting the certification can help you move ahead in the world. Not only will you start to rank better on search engines but you will be regarded as a safe website for visitors. A small addition that makes a great impact on the future of your website.

Website Age

Websites are considered to be similar to wine, they get better with age. Meaning, if you are just getting started – there is a good chance you will not start to rank well right away. Google picks websites that offer different textures, traits, and is packed with flavour. Just like a bottle of aged wine – your website must contain a great deal of information. Covering different moods and moments that enhance user experience. 

Tips To Help Improve Google Ranking

Now that you know the timeless SEO best practices for your website, it’s time you understand how to come face to face with these issues. To help you get started, we have listed down a few easy-to-follow tips that will change your website’s ranking for good.


Slow web pages do not occur on their own, there is always a good reason behind the issues. Start by finding out if your website is lagging, and you can use Google’s Page Speed Test to get an instant result. Once you have determined the speed of your webpages, you can then move forward to the following tips that can help you boost speed.

Compress Images

While super HD images look spectacular on your web pages, but they take a while to load. Adding to the page in a way that eliminates its appeal. 


There are times when redirects cause a slow load, so we suggest you check your redirect links and ensure that are up to speed.


Websites that run on shared servers are slower than compared to others. To ensure a free-range we suggest you move to a single server. 

Optimize UX

To ensure exceptional user experience. You must optimize by adding multimedia to content, double-check the navigation bar, and update your website now and then. These small and easy steps can help ensure great results.

Mobile Responsive

Your website needs to be mobile responsive, so hire a professional if you have to. Then make sure your theme automatically becomes mobile responsive when it switches to a smaller screen. Allowing easy access to buttons contains image responsive tags for images, and ensures a smooth sail. 

Inventory of Links

Links play a huge role in your ranking. This is why it’s best to outreach to increase inbound links. Pay attention to the content and website you are linking to. Then create powerful internal links.

Clean & Crisp

It’s time to get rid of the old and outdated content, and replace or rewrite it with an added flair and new information. You cannot have content that does not make sense or contradicts your new posts.

SSL Certification

SSL certificates are easy to purchase, activate, and install. So why waste time and get on the matter right away.

Grow With Time

You have to start at some point, so let your new website take time and build its roots. Just ensure your website is up to date with timeless and latest SEO best practices tips to ensure a great standing in the online world.