From lead generation to closing a deal, and every step in between, sales is a difficult and time consuming process. As salespeople, we often think “There must be a better and faster way to do this!”. You’re right, there is. With the right tools, you can speed up your sales process, drive more conversions, and have happier clients. But, with so many sales tools out there, it’s hard to pick the best one for your company. Luckily for you, we have made it easy for you to narrow down your search. Keep reading for our list of the 17 tools every sales team needs in 2022.

1. Demowell

Demowell comes in at number one on this list, as its technology and innovation is one-of-a-kind. They are an interactive demo software that allows your sales and marketing teams to create custom demos for your clients. Personalize your demos to exceed your client’s expectations and close more deals. Include their logo, employees as users, and other key data points to help them envision what it’s like to use your software. Or, create a marketing demo and embed it on your website or include it in your email onboarding. Guide viewers through your software with popups, videos, the ability to ask questions, and more. Demowell offers a 14-day free trial that gives you time to create and conduct your interactive demos. 

17 Tools Every Sales Team Needs In 2022

2. LinkedIn

Most people with careers in sales have a personal LinkedIn page. You may even use it to reach out or connect with prospective clients. But, are you using LinkedIn to its full potential? LinkedIn has this handy tool called LinkedIn Sales Navigator, that aims to help sales professionals get connected with the right people at the right time. You can use this tool as an individual, or for your team. Their search capabilities and industry insight helps both B2B and B2C sales professionals get into contact with the decision makers at highly relevant companies. They offer a free trial so you can try it out before you commit to a paid plan.

3. Pipedrive

Pipedrive is a CRM and pipeline management software that helps companies generate qualified leads and convert them into paying clients. Their CRM allows you to track calls, emails, and other communication methods so you can refer back to previous conversations prior to your next meeting. Their chatbot and web form abilities allow you to generate qualified leads that are already interested in your company. For every feature they offer, they have a skew of analytics, insights, and reports that will help you optimize your future lead generation and customer management initiatives. Plus, they are mobile friendly, which is a great asset for salespeople on the go. Pipedrive offers a free plan, and paid plans starting at just $12.50 USD per month.

4. InsideSales

InsideSales is a sales tool that enhances engagement and focuses on AI-powered features that increase your company’s efficiency and revenue. Whether you’re in sales or marketing, InsideSales will have a feature that you’ll enjoy. From sales development to lead generation, and everything in between, your company is sure to drive and convert prospects. Get insights on your prospects and lead them further down your sales funnel with their reporting and scoring features. They also have a ton of great blog articles and guides to help your sales team enhance their sales techniques and skills. To view pricing structures, you must set up a meeting with their sales team to learn more. 

5. Visitor Queue

Visitor Queue is a B2B lead generation software that identifies the companies that visit your website. This unique software uses IP address reversal to automatically identify the companies on your site, along with the company’s history, location, website, and more to help you qualify them as a lead. In their dashboard, see what pages the company visited, time spent on each page, and how they were acquired. It doesn’t stop there, Visitor Queue also identifies the employees that work at the companies, including their position, email address, LinkedIn page, phone number, and more. Use all of their data to reach out to leads and close more deals. They guarantee that their data is 98.5% accurate, so you don’t have to worry about outdated emails or untrustworthy contacts. Visitor Queue offers a free trial and paid plans start at just $39 USD a month.

6. Freshworks

Freshworks is a SaaS company that offers a number of different services, including customer service, sales automation, marketing automation, and more. All of their services were created with affordability and useability in mind, along with being quick to implement. Because of this, Freshworks can be implemented in companies of all sizes. Since they offer such a wide range of services, you must meet with a member of their sales team to determine which is best for your company based on your goals and expectations. But, they do offer free trials of all of their services to help you better understand their software.

7. ExecVision

ExecVision is a conversation intelligence platform that uses AI insight to better understand prospects and ultimately drive more conversions. They proclaim that they are leading the charge in closing the insights-to-performance gap with their conversation intelligence. To do this, they offer sales enablement through sales coaching, marketing messaging optimization, customer experience and retention planning, and trend reports. With all of these tools at your fingertips, you’re bound to generate as well as retain more customers. To learn about their pricing packages, you’ll have to contact their sales team and schedule a demo. 

8. Better Proposals

Better Proposals is a digital proposal software that allows you to create attractive, high-converting, and easy-to-sign proposals in minutes. They have over 160 proposal templates that sales teams can use based on their customer profile. With more deals being done digitally, companies must entice their prospects at every opportunity, and Better Proposals does exactly that. Their forms allow signatures, payments, and other information to be sent through a secure and encrypted link to ensure it’s safe. In addition, you can integrate with your existing payment system, like Stripe or PayPal, along with your CRM, to keep track of every form sent out and paid. Better Proposals makes your sales process easier and faster. They offer a free trial and paid plans start at just $19 USD a month.

17 Tools Every Sales Team Needs In 2022

9. Salesflare

Salesflare is a CRM that focuses on being intuitive for users and fully automated, while providing unique insight on your clients. They tend to work with small to medium sized B2B companies. If you don’t have all of the contact information about your customers, don’t worry. Salesflare will automatically fill gaps in your customer profiles including email addresses, LinkedIn profiles, phone numbers, and more. Because of this, your sales and marketing teams can reduce time spent on data entry by more than 70%. Their plans start at $35 USD per month per user.

10. EmailAnalytics

If you’re a sales manager, EmailAnalytics might be your new favorite sales tool. View email analytics including emails sent and received, email traffic by day of the week, top senders and recipients, response time, and more. With these analytics, you can set goals like decreasing your response time and so on. This will help your sales reps stay organized, on track with follow ups, and improve their relationships with their clients. They offer a 14-day free trial and paid plans start at $5 a month.

11. Opensense

Opensense effortlessly manages your email signatures, email ad campaigns, sales tracking, and all things email related. Integrations with email services, CRMs, and sales productivity tools help your email initiatives better align with your company’s branding. Opensense has a lot of great blog articles on their website that will help your sales team optimize their sales strategies. Their sales plans start at $20 per month per user.

12. Cognism

Cognism is one of the leading sales software companies on the market. Their goal is to help speed up the sales process and generate more conversions. To achieve this, they help your company generate qualified leads based on your target demographic and firmographic. They will provide you with verified company information like email addresses and phone numbers that you can then use to reach out and hopefully begin your sales process with that company. Cognism proclaims that 69% of their users see a return on their investment in 6 months or less. To view their pricing plans, you must request a demo with a member of their sales team, which will also help your team better understand the data that Cognism will provide. 

13. DealSignal

DealSignal is a lead generation software that provides verified B2B leads that will help your sales and marketing teams drive results. They will help your sales team target the right person at the company, personalizing your outreach, and increasing conversions. Their data is 97% accurate with over 1 billion contacts in their system. Their starter plan starts at $399 a month billed annually, for up to 300 million contacts. As you can see, DealSignal tends to work with large and enterprise-sized companies. 

14. Accent Accelerate

Accent Accelerate helps sales teams increase their revenue with data science and AI technologies. With their incredible insights, they are able to predict opportunities, analyze the health of your sales pipeline, and discover key areas that your company could improve on. Their unique AI-assisted data can help both your sales and marketing teams, with guided selling, customer success, sales management, marketing insight, and content management packages available. They offer dozens of integrations with a variety of CRMs, social media platforms, email and calendar apps, and more. Because they offer so many options, you must contact them directly for pricing plans and package details, where they will help you choose the right plan based on your needs.

15. Reply

Reply is a multichannel sales tool that focuses on automation and engagement platform that automates emails, LinkedIn outreach, SMS, calls, live chat, and other forms of communication. They help your sales team stay on top of outreach and ensure your clients receive an answer in a timely manner. Reply will also help your team find qualified prospects on LinkedIn. Easily track and analyze your progress with prospects with their reporting methods. A/B test different messages and formats to ensure you’re generating the most results possible. 

16. Clearbit

Clearbit is a great software for both sales and marketing initiatives. They will help your marketing team generate qualified prospects, and guide your sales team on how to lead them down your sales funnel. Once you have identified your target audience, Clearbit will give you suggestions on prospects that fit into this audience. Then, they will tell your sales team the best time to reach out and set up the first meeting. Clearbit offers a few different packages, including enrichment, prospector, reveal, and advertising. Because they offer multiple packages, your team must request a meeting to go over which package will work best for your company. 


Trusted by over 127,000 customers worldwide, allows you to plan, track, and organize all of your team’s work in one place. Your teams can create workflow apps in minutes to run and track projects, processes, and everyday work. They will help your company easily get and stay organized, on top of goals, and optimize your workflow. This level of organization will increase productivity and reduce the chances of making mistakes. Whether you want to organize your project management, sales, marketing, IT, HR or other departments, will have the perfect solution. They have a free plan available, and paid plans start at just $30 USD a month. 

Final Words

As you can see, there are a number of great sales tools available. All of the sales tools mentioned on this list will help enhance your team’s sales strategies while enhancing your customer relationships. The sales tool that you choose should be based on and aligned with your goals and objectives, along with your budget. Not every tool on this list will benefit your company, it’s best to start off with one.